AI Insights · Timothy · July 2024
Q2 2024 Fitness App Performance on iOS in the US
Explore the latest trends in the iOS fitness and weight loss app space for Q2 2024 in the US. Sensor Tower provides a snapshot of the top 5 apps' downloads, revenue, and user engagement.
In Q2 2024, the fitness and weight loss category on the iOS platform showcased varied performances among the top applications. Sensor Tower's data offers a glimpse into these trends.
Strava: Run, Bike, Hike experienced a steady increase in revenue, starting the quarter at $499K and peaking at $842K. Downloads fluctuated mildly, with a high of 467K in late April. Weekly active users grew from 6.56M to 6.94M, indicating a solid user retention.
MyFitnessPal: Calorie Counter saw its revenue oscillate, beginning at $298K and dipping to $190K mid-April, but managed a slight rebound to close at $197K. Downloads reached their lowest at 195K in mid-June but recovered to 269K by the end of the quarter. Active users peaked at 10.74M in the last week of June, despite some earlier fluctuations.
Garmin Connect™ did not generate revenue during this period. However, downloads remained consistent, ranging from 131K to 229K. Weekly active users stayed above 11.5M throughout the quarter, ending slightly higher at 11.78M.
JustFit: Lazy Workout & Fit also saw a variable revenue trend with a peak of $149K in late April. Download numbers showed a dip in mid-May but recovered to 170K by mid-June. The app's weekly active users witnessed a gradual increase, ending the quarter on a high note with 842K.
Lastly, komoot - hike, bike & run had an inconsistent revenue pattern, starting at $183K and ending at $149K. Downloads saw a notable peak of 253K in the final week of June. Active users showed an upward trend, starting at 1.24M and growing to 1.55M by the quarter's end.
For more in-depth insights, Sensor Tower provides a comprehensive analysis of the fitness and weight loss app landscape.
